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Agent Analytics Dashboard

Track your performance, optimize your strategy, and grow your real estate business with comprehensive analytics.

Overview​

The Analytics Dashboard provides real-time insights into your property listings, lead performance, and business metrics. Use data-driven decisions to improve conversion rates and increase revenue.

Accessing Analytics​

Navigate to Dashboard → Analytics to view your complete performance metrics.

Key Metrics Overview​

Property Performance​

  • Total listings (active and inactive)
  • Total views across all properties
  • Average views per listing
  • Most viewed properties

Lead Performance​

  • Total leads received
  • High-priority leads (score ≥ 60)
  • Lead conversion rate
  • Average lead score

Response Metrics​

  • Average response time
  • Response rate (% of leads contacted)
  • Follow-up completion rate

Revenue Insights (estimate)​

  • Potential commission value
  • Closed deals this month
  • Pipeline value

Detailed Analytics Sections​

1. Property Analytics​

Metrics per listing:

  • Views (total and daily trend)
  • Saves/Favorites
  • Leads generated
  • Viewing requests
  • Conversion to offers
  • Days on market

How to use:

  • Identify best-performing listings
  • Optimize underperforming properties
  • Adjust pricing based on engagement
  • Focus marketing on high-performers

2. Lead Analytics​

Lead scoring breakdown:

  • Distribution by score range (0-39, 40-59, 60-79, 80-100)
  • Conversion rate by score range
  • Average time to conversion
  • Lead source performance

Lead funnel:

  • Inquiries → Contacted → Viewing → Offer → Closed
  • Drop-off rates at each stage
  • Benchmark against industry averages

3. Time-Based Analytics​

Performance over time:

  • Daily, weekly, monthly views
  • Lead volume trends
  • Seasonal patterns
  • Year-over-year comparison

Best performing times:

  • Days with most inquiries
  • Hours with highest engagement
  • Optimal listing times

4. Automated Follow-up Analytics (MyGF 1.3+)​

Email performance:

  • Delivery rate
  • Open rate
  • Click-through rate
  • Response rate
  • Emails sent vs responses received

ROI metrics:

  • Leads converted via automation
  • Time saved
  • Revenue from automated leads

Using Analytics to Improve​

Optimize Listing Photos​

If views are low:

  • Upload more/better photos
  • Ensure first photo is compelling
  • Add exterior and lifestyle shots

Track: Views before and after photo updates

Improve Listing Descriptions​

If views high but leads low:

  • Description may be misleading
  • Price might be too high
  • Add more details and clarity

Test: Update description, monitor for 2 weeks

Adjust Pricing​

Market feedback through analytics:

  • High views, low leads = possibly overpriced
  • Low views overall = poor SEO or visibility
  • Many views, many leads = priced right

Action: Adjust price in 5% increments, track impact

Response Time Optimization​

If conversion rate is low:

  • Check average response time
  • Aim for <2 hours for high-priority leads
  • Enable push notifications
  • Set up automated follow-ups

Track: Response time vs conversion rate correlation

Reports and Exports​

Monthly Performance Report​

Auto-generated report showing:

  • Total properties listed
  • Leads received and converted
  • Revenue generated
  • Top performing listings
  • Areas for improvement

Access: Analytics → Reports → Monthly Summary

Custom Reports​

Create custom reports:

  1. Select date range
  2. Choose metrics to include
  3. Filter by property type, location, price range
  4. Export as PDF or Excel

Export Data​

Download your data for external analysis:

  • CSV Export: All leads with full details
  • Excel Report: Formatted with charts
  • PDF Summary: Share with team or clients

Next Steps​

Need Help?​