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Creating Property Listings

Learn how to create effective property listings that attract quality leads and drive conversions.

Overview​

A well-crafted property listing is your most important marketing tool. This guide covers best practices for creating listings that stand out and generate inquiries.

Creating Your First Listing​

Step 1: Access the Add Property Form​

  1. Log in to your Genesis Fortune account
  2. Navigate to Dashboard → Add Property
  3. Or click "+ New Listing" from the properties page

Step 2: Choose Property Type​

Select the appropriate property type:

  • Apartment - Multi-unit buildings, condos, flats
  • House - Single-family homes, villas, townhouses
  • Commercial - Offices, retail spaces, warehouses
  • Land - Plots, acreage, development land
  • Room/Bedsitter - Single rooms, studio apartments

Step 3: Select Listing Type​

Choose how the property will be marketed:

  • For Rent - Monthly or annual rental
  • For Sale - Purchase only
  • Both - Available for either rent or sale

Property Details​

Basic Information​

Property Title (Required)

  • Keep it concise but descriptive (50-80 characters ideal)
  • Include key selling points
  • Use location as a differentiator

Good Examples:

  • "Modern 3BR Apartment with Ocean View - Westlands"
  • "Luxury 4-Bedroom Villa with Pool - Karen"
  • "Commercial Office Space in CBD - 200sqm"

Bad Examples:

  • "Apartment for rent" (too generic)
  • "Amazing property you won't believe" (no specifics)
  • "3br apt" (too abbreviated)

Description (Required) Write a compelling 500-2000 character description including:

  • Property highlights and unique features
  • Room descriptions and sizes
  • Amenities and upgrades
  • Neighborhood information
  • Nearby facilities (schools, hospitals, shopping)
  • Transportation access
  • Security features

Template Structure:

[Opening hook - best feature]

Property Features:
- [Feature 1]
- [Feature 2]
- [Feature 3]

Location Benefits:
- [Benefit 1]
- [Benefit 2]

[Call to action]

Price (Required)

  • Enter monthly rent OR sale price
  • Use Kenyan Shillings (KSh)
  • Price competitively based on market research
  • Consider including utilities in rent (state clearly)

Property Size

  • Square footage or square meters
  • Be accurate - measurements matter
  • Include land size for houses/land plots

Room Configuration​

Bedrooms (Required)

  • Total number of bedrooms
  • For studios/bedsitters, enter 0 or 1
  • Include master bedroom details in description

Bathrooms (Required)

  • Include half-baths in count (e.g., 2.5 for two full, one half)
  • Mention en-suite bathrooms in description
  • Highlight bathroom features (modern fixtures, bathtub, etc.)

Location Information​

Address & Location​

Full Address (Required)

  • Street name and number
  • Building name (if applicable)
  • Floor/unit number (for apartments)

City/Town (Required)

  • Primary city or town
  • Use official names

County/State (Required)

  • Kenyan county
  • Important for search filtering

Neighborhood (Required)

  • Specific area or estate name
  • Helps buyers understand exact location
  • Examples: Westlands, Karen, Kileleshwa

Nearby Landmarks Add 3-5 recognizable landmarks:

  • Schools (e.g., "International School Kenya - 1km")
  • Shopping centers (e.g., "Westgate Mall - 500m")
  • Hospitals (e.g., "Nairobi Hospital - 2km")
  • Public transport (e.g., "Matatu stage - 200m")
  • Major roads (e.g., "Waiyaki Way - 100m")

Map Integration​

  • Pin exact location on the map
  • Verify the marker is accurate
  • Buyers use this for location decisions

Amenities & Features​

Security Features​

  • ☑ 24/7 Security guards
  • ☑ CCTV surveillance
  • ☑ Gated community
  • ☑ Electric fence
  • ☑ Alarm system
  • ☑ Secure parking

Utilities Included​

  • ☑ Water (specify if borehole/county)
  • ☑ Electricity
  • ☑ Internet/WiFi
  • ☑ Garbage collection
  • ☑ Backup generator

Parking​

  • Number of parking spaces
  • Covered/uncovered
  • Visitor parking available
  • Electric vehicle charging (if available)

Furnishing​

Choose one:

  • Furnished - Fully equipped, move-in ready
  • Semi-furnished - Some furniture/appliances included
  • Unfurnished - Empty property

List included items in description.

Building Amenities​

  • ☑ Elevator/Lift
  • ☑ Backup generator
  • ☑ Borehole water
  • ☑ Swimming pool
  • ☑ Gym/Fitness center
  • ☑ Children's play area
  • ☑ Rooftop terrace
  • ☑ Concierge service

Outdoor Features​

  • ☑ Garden/Lawn
  • ☑ Balcony
  • ☑ Terrace/Patio
  • ☑ BBQ area
  • ☑ Servant quarters (SQ)
  • ☑ Pet-friendly

Photo Guidelines​

Photo Requirements​

Minimum Photos: 10 (recommended 15-20) Maximum File Size: 5MB per photo Supported Formats: JPG, PNG, WEBP Recommended Resolution: 1920x1080 pixels

Photo Checklist​

Exterior Shots (3-5 photos):

  • ☑ Front view of building/house
  • ☑ Side views
  • ☑ Garden/outdoor spaces
  • ☑ Parking area
  • ☑ Building entrance

Interior Shots (10-15 photos):

  • ☑ Living room (2-3 angles)
  • ☑ Each bedroom
  • ☑ Kitchen (2-3 angles)
  • ☑ All bathrooms
  • ☑ Dining area
  • ☑ Balcony/terrace views
  • ☑ Storage/closets
  • ☑ Special features (fireplace, office, etc.)

Detail Shots (2-3 photos):

  • ☑ Kitchen appliances
  • ☑ Bathroom fixtures
  • ☑ Flooring
  • ☑ Built-in features
  • ☑ View from windows

Photography Tips​

  1. Lighting: Shoot during daytime with natural light
  2. Cleanliness: Ensure property is clean and staged
  3. Wide Angles: Show room size and layout
  4. Straight Shots: Avoid tilted or skewed angles
  5. High Quality: Use a good camera or smartphone in good lighting
  6. Order Matters: First photo is the thumbnail - make it count!

What NOT to Include​

  • ❌ Blurry or dark photos
  • ❌ Photos with people visible
  • ❌ Cluttered or messy spaces
  • ❌ Low-resolution images
  • ❌ Watermarked images (except your branding)

Viewing Arrangements​

Availability​

Days Available for Viewing:

  • Select all applicable days
  • Consider weekend availability for working buyers

Viewing Times:

  • Morning (9 AM - 12 PM)
  • Afternoon (12 PM - 5 PM)
  • Evening (5 PM - 8 PM)

Notice Required:

  • Same day (for readily available properties)
  • 24 hours notice
  • 48 hours notice
  • By appointment only

Contact Preferences​

How should buyers request viewings:

  • ☑ Phone call
  • ☑ WhatsApp message
  • ☑ Contact form
  • ☑ Email

Property Status​

Set the current availability:

  • Available - Ready for immediate occupancy/viewing
  • Pending - Offer accepted, awaiting completion
  • Rented/Sold - No longer available (auto-hides from search)
  • Under Renovation - Not ready for viewing

Update status promptly to avoid wasting buyers' time.

Advanced Options​

Property Boosting​

Increase visibility of your listing (MyGF 1.3 and higher):

  • Featured placement in search results
  • Highlighted listing badge
  • Priority in AI recommendations
  • Social media promotion

Cost: Contact for pricing or see subscription benefits

Lease Terms (For Rentals)​

Lease Duration:

  • Month-to-month
  • 6 months
  • 12 months (most common)
  • 24 months+

Deposit Required:

  • Typically 1-2 months rent
  • Clearly state deposit amount
  • Mention refund terms

Rent Payment Schedule:

  • Monthly (1st of month typical)
  • Quarterly
  • Annually (with discount)

Publishing Your Listing​

Before You Publish - Final Checklist​

  • Title is clear and descriptive
  • Description is complete (500+ characters)
  • Price is accurate and competitive
  • Location details are correct
  • All relevant amenities are checked
  • Minimum 10 high-quality photos uploaded
  • Photos are in logical order
  • Viewing arrangements are set
  • Contact information is correct
  • Property status is accurate

Preview Your Listing​

  1. Click "Preview" to see how buyers will view your listing
  2. Check for typos and errors
  3. Verify photos display correctly
  4. Ensure all information is accurate

Publish​

  1. Click "Publish Listing"
  2. Listing goes live immediately
  3. Appears in search results within minutes
  4. AI system indexes for smart search

Confirmation: You'll receive email confirmation with listing link.

After Publishing​

Share Your Listing​

  • Copy listing URL to share directly
  • Share on social media (Facebook, Twitter, Instagram)
  • Send to your contact list
  • Add to your website (if applicable)

Monitor Performance​

Check your analytics dashboard for:

  • Number of views
  • Inquiry count
  • Lead quality scores
  • Response rate

Update as Needed​

Keep your listing current:

  • Update photos if property improves
  • Adjust price if needed
  • Mark as "Pending" when offer accepted
  • Archive or delete when rented/sold

Best Practices​

Our AI search understands natural language. Help it match your property:

  • Use descriptive language
  • Mention neighborhood characteristics
  • List nearby amenities
  • Describe the ideal tenant/buyer
  • Include lifestyle keywords

Example: Instead of just "2BR apartment", write "Spacious 2-bedroom family apartment near excellent schools, perfect for professionals with children"

Competitive Pricing​

Research similar properties:

  1. Search for comparable listings
  2. Note their prices and features
  3. Price competitively
  4. Consider market conditions
  5. Adjust based on unique features

Quick Response​

  • Respond to inquiries within 2 hours
  • High-scoring leads (60+) deserve immediate attention
  • Set up automated follow-ups (MyGF 1.3+)
  • Enable WhatsApp notifications for instant alerts

Regular Updates​

  • Review listing weekly
  • Update photos seasonally
  • Refresh description every 2-3 months
  • Keep status current

Common Mistakes to Avoid​

  1. Inadequate Photos - Less than 10 photos reduces inquiries by 60%
  2. Vague Descriptions - Generic text doesn't attract serious buyers
  3. Wrong Category - Misclassifying property type hurts search visibility
  4. Outdated Status - Showing "Available" when rented frustrates buyers
  5. Overpricing - Unrealistic pricing leads to few inquiries
  6. Poor Photo Quality - Dark, blurry photos suggest poor property condition
  7. Missing Amenities - Unchecked features won't appear in filtered searches
  8. Inaccurate Location - Wrong neighborhood or pin location wastes everyone's time

Editing Existing Listings​

How to Edit​

  1. Go to My Listings
  2. Find the property
  3. Click "Edit"
  4. Make changes
  5. Click "Update"

Changes take effect immediately.

When to Edit vs Create New​

Edit existing listing:

  • Price change
  • Photo updates
  • Description improvements
  • Amenity changes
  • Status updates

Create new listing:

  • Different property
  • Major renovation (consider it a new property)
  • Change from rent to sale (or vice versa)

Next Steps​

Need Help?​