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Best Practices for Real Estate Agents

Learn from top-performing agents on Genesis Fortune. These proven strategies will help you maximize conversions and grow your business.

Response Time​

The Golden Rule: 2-Hour Response​

Data shows:

  • Respond within 1 hour: 7x more likely to convert
  • Respond within 2 hours: 4x more likely
  • Respond within 24 hours: 2x more likely
  • Respond after 24 hours: baseline conversion

Action plan:

  1. Enable real-time notifications
  2. Check dashboard 3x daily minimum
  3. Use automated follow-ups for 60+ score leads
  4. Call high-priority leads (80+) instead of emailing

Listing Optimization​

Photos Make or Break Listings​

Top performers:

  • Upload 15-20 photos per listing
  • Professional photography (or high-quality smartphone)
  • Natural lighting, clean spaces
  • Show lifestyle (outdoor spaces, amenities)

Result: 3x more inquiries vs listings with <10 photos

Write Compelling Descriptions​

Template that works:

[Hook - Best feature in first sentence]

This [property type] offers:
- [Feature 1 with benefit]
- [Feature 2 with benefit]
- [Feature 3 with benefit]

Location benefits:
- Near [landmark 1]
- Walking distance to [landmark 2]
- [Transport/schools/shopping]

[Call to action - invite viewing]

Length: 500-800 words ideal

Price Competitively​

Research before listing:

  1. Search similar properties on platform
  2. Note their prices and features
  3. Price within 10% of comparable listings
  4. Adjust based on unique features

Overpricing kills leads: Even 15% overpriced reduces inquiries by 60%

Lead Conversion Strategies​

Qualify Quickly​

Ask 3 key questions immediately:

  1. "What's your timeline for moving?"
  2. "What's your budget range?"
  3. "Have you been pre-approved?" (for sales)

Time saved: Don't invest hours in unqualified leads

Personalize Every Response​

Generic template (don't do this):

"Thank you for your interest. The property is available. When would you like to view it?"

Personalized response (do this):

"Hi Sarah, thanks for asking about the 3BR in Westlands! I noticed you mentioned you have two children - the master school nearby is excellent, and there's a playground in the complex. I have viewings available Tuesday at 2pm or Thursday at 10am. Which works better for you?"

Impact: 2-3x higher response rate

Create Urgency (Honestly)​

When true:

  • "I have another viewing scheduled tomorrow"
  • "Two other parties have expressed interest"
  • "Owner prefers to decide by Friday"

Never lie: Damages reputation and trust

Time Management​

Batch Your Activities​

Morning (9-11 AM):

  • Review new leads
  • Respond to high-priority inquiries
  • Schedule viewings

Midday (11 AM-1 PM):

  • Conduct viewings

Afternoon (2-5 PM):

  • Follow up on viewings
  • Update listings
  • Admin tasks

Evening (5-7 PM):

  • Check for new leads
  • Send end-of-day responses

Use Automation Wisely​

Automate:

  • Lead scoring
  • Follow-up emails (60+ scores)
  • Viewing confirmations
  • Monthly market updates

Don't automate:

  • First response to 80+ scores (call them)
  • Offer negotiations
  • Complex questions
  • Complaints or concerns

Building Your Reputation​

Ask for Reviews​

After successful closing:

  1. Send thank you email
  2. Request online review
  3. Ask for referrals
  4. Connect on social media

Impact: Reviews increase trust, driving more leads

Professional Profile​

Complete these sections:

  • Professional headshot
  • Detailed bio (experience, specialization)
  • Agent license verification
  • Past successful sales
  • Service areas

Verified agents get 40% more inquiries

Common Mistakes to Avoid​

  1. Slow response - Waiting >4 hours for hot leads
  2. Poor photos - Dark, blurry, or too few images
  3. Overpricing - Ignoring market data
  4. Generic responses - Copy-paste replies
  5. No follow-up - Assuming one email is enough
  6. Outdated listings - Not updating status
  7. Ignoring analytics - Not learning from data

Top Performer Strategies​

Strategy 1: Video Tours​

Top agents create:

  • 2-minute property walkthrough videos
  • Neighborhood tour videos
  • Live virtual tours on request

Result: 50% fewer time-waster viewings

Strategy 2: Neighborhood Expert​

Become the authority on your area:

  • Share market updates monthly
  • Highlight new businesses/amenities
  • Provide school rankings
  • Offer lifestyle content

Result: More referrals and repeat clients

Strategy 3: Multi-Channel Outreach​

Don't rely on email alone:

  • Email for initial contact
  • WhatsApp for quick questions
  • Phone call for high-value leads
  • SMS for viewing confirmations

Result: 30% higher engagement

Next Steps​

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